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OTTclouds Sets a New Standard for White-Label OTT Development: What We Showcased at Inter BEE 2025 and Why Broadcasters Were Impressed
Inter BEE 2025 opened on November 19th at Makuhari Messe with an energetic atmosphere and a strong industry focus on broadcast digital transformation (Broadcast DX), FAST channels, and CTV applications. The first day attracted 12,260 visitors, surpassing last year’s attendance and signaling growing momentum in the video distribution and broadcast technology sectors.
Among the exhibitors, OTTclouds—the global brand of our Japan-market platform “CloudTV”—gathered exceptional attention. From the moment the doors opened, our booth was consistently surrounded by broadcasters, media companies, and OTT service operators eager to see our white-label OTT platform, multi-device applications, and newest capabilities for FAST, linear channels, VOD, and short-form video apps.
This article highlights what we demonstrated at Inter BEE 2025, the direct feedback we received from broadcasters, and why many industry leaders described OTTclouds as “a new benchmark” for OTT service development.
About OTTclouds
OTTclouds – A fully integrated, white-label OTT platform for broadcasters and digital media companies
OTTclouds is an end-to-end white-label OTT platform designed to help broadcasters, media companies, and emerging OTT service operators launch or modernize their streaming services with rapid timelines and significantly lower costs.
The platform integrates every major distribution format into a single cloud-based system:
- VOD (SVOD / TVOD / AVOD)
- 24/7 linear channels
- FAST channels with SCTE-35 ad insertion
- Live streaming
- AI-powered Video CMS (upload, metadata, scheduling, AI subtitles, dubbing, user management)
- Multi-platform apps for Web, iOS, Android, Android TV, Fire TV
- Support for short-form vertical video apps
For countries outside Japan, the product is branded as OTTclouds, while in Japan, it is showcased as CloudTV. At Inter BEE 2025, the booth visuals used the CloudTV name, and we clarified to visitors that:
“CloudTV is the Japan-market brand of our global platform, OTTclouds.”
This approach improved clarity and prevented brand confusion while communicating our international strategy.
>>> See more:
Why Inter BEE 2025 Was Different
A turning point for Broadcast DX, FAST, and CTV app adoption
This year’s Inter BEE exhibited several clear industry shifts:
- Broadcasters began actively planning digital-first operations
- FAST and CTV business models gained strong attention
- Multi-device OTT presence became a baseline requirement rather than an optional strategy
- Even traditional broadcasters recognized the need for cloud-native OTT workflows
- Several companies expressed urgency to reduce development cost and time-to-market
OTTclouds was perfectly positioned at the center of these discussions.
>>> Find out: CTV vs Linear TV: What Advertisers and Broadcasters Need to Know in 2025
What Surprised Broadcasters at Our Booth
We demonstrated fully working systems—not slides, not prototypes. This created a strong reaction among visitors, many of whom expected a long development cycle typical of broadcast systems.
Below are the points that generated the strongest reactions.
1. The AI-powered Video CMS: Upload → Subtitles → Dubbing → Scheduling
OTTclouds CMS allows operators to:
- Upload video assets
- Auto-generate AI subtitles
- Manage dubbing tracks
- Configure metadata
- Schedule content for Linear / FAST
- Track analytics
- Manage users and entitlements
When broadcasters saw all of this inside one unified interface, their reaction was immediate:
“This is built like a real broadcast workflow.”
“AI subtitles built-in? That alone saves us countless hours.”
Especially for large broadcast groups and cable operators, the efficiency improvements were clear.
2. A unified platform for VOD, live, linear, and FAST
OTTclouds integrates all content formats—VOD, SVOD, TVOD, AVOD, FAST, and linear playout—into a single platform.
During the demo, one broadcaster said, “With OTTclouds, we can basically create our own TV station.”
This reaction became a recurring theme throughout the day.
>>> Read more:
- Live Linear, OTT Linear, and FAST Channel – How Are They Different in the OTT Ecosystem?
- How To Create A Linear TV Channel From Existing Videos
3. Fully functional CTV apps (Android TV & Fire TV) ready to deploy
At the booth, we demonstrated real, fully operational apps:
- Android TV app
- Amazon Fire TV app
- iOS & Android mobile apps
- Responsive web app
Visitors were able to see the actual UX flows, channel switching, schedules, EPG, and FAST ad breaks.
This generated comments such as:
“Are these really production-ready apps?”
“It’s rare to see all devices already completed.”
For English-speaking OTT operators and broadcasters, CTV app development is a major pain point. Seeing fully working apps on Day 1 made a major impact.
4. The cost and delivery timeline shocked broadcasters
This was the most dramatic moment at the booth.
When we explained that OTTclouds can be implemented for:
- USD $15,000 – $70,000 initial cost
- 3–6 week delivery timeline
One broadcaster responded: “This is impossible. Our in-house system cost millions and took years.”
Another said: “We were expecting something 10 times more expensive.”
OTTclouds was designed specifically to address this industry-wide challenge: affordable, fast, high-quality OTT development.
What Makes OTTclouds The Best Choice?
Broadcasters asked us: “How can you provide this level of functionality at this speed and cost?”
We explained two key reasons.
A dedicated team of 200+ engineers in Da Nang, Vietnam
Our development center, operated by SupremeTech (Vietnam), has more than 200 engineers specializing in:
- Multi-platform OTT development
- CTV app engineering
- FAST & linear playout
- Cloud infrastructure
- UI/UX design
- AI-based automation
Because development is fully in-house, we can deliver updates speedily and avoid the inefficiencies of outsourcing.
Five years of research into the U.S. OTT and broadcast market
Five years ago, our founder traveled to the United States to study the evolution of OTT and FAST, gaining deep insights into:
- Why FAST became a new revenue engine
- How CTV platforms like Roku, Samsung TV Plus, and LG Channels operate
- Why broadcasters shifted to cloud-native OTT workflows
After returning to Asia, we invested 4–5 years in building a platform that meets global standards.
Many Inter BEE visitors expressed appreciation for this long-term commitment to product development.
Proven Global Deployments
OTTclouds / CloudTV is already in active use in several regions.
- CNCI (Japan): Broadcast DX PoC
At Inter BEE, CNCI introduced our PoC during their session, and we showcased the working app at our booth.
- Vietnam: CATV operator OTT platform
- Philippines: TV network operating 24/7 FAST channels
- United States: 12 FAST channels delivered
- Japan & Asia: Sports streaming service
- LATAM: Spanish-speaking VOD + FAST integrated service
Broadcast and media companies immediately recognized these use cases as strong validation.
Conversations That Happened on Day 1
Several broadcasters and operators asked us directly:
- “Can you come to our office next week for a deeper session?”
- “Could you share the demo app so we can show it internally?”
- “Our team wants to evaluate OTTclouds seriously.”
- “We may consider investment depending on your roadmap.”
These conversations reflect a major shift in the industry:
Broadcasters are no longer exploring OTT. They are preparing to execute.
Why OTTclouds Is Becoming the New Standard
After hundreds of conversations across global markets, one theme is clear:
Broadcasters and OTT operators want a single platform that can do everything without requiring years or millions of dollars.
OTTclouds provides:
- A white-label OTT solution
- Multi-device apps, including Android TV / Fire TV CTV apps
- VOD + Live + Linear + FAST in one system
- AI-powered CMS automation
- 3–6 week delivery
- Affordable pricing
- Global deployment experience
This combination is extremely rare in the industry.
For Companies Considering an OTT Launch or Migration
If your organization is exploring:
- A new OTT service launch
- Migrating from a legacy system
- Starting a 24/7 linear or FAST channel
- Launching CTV apps
- Building a short-form video app
- Reducing OTT development costs
- Accelerating your Broadcast DX roadmap
OTTclouds can support you end-to-end.
We invite you to connect with us through our website or schedule a demo session.
>>> Maybe you’re interested in:
- The Future of FAST Channels at Inter BEE 2024 – Opportunities and Deployment Prospects in Japan
- [Case Study] Build a White Label Vertical Short Anime Series App “Weeby” for A Japanese Client
Conclusion
Inter BEE 2025 confirmed what we have been building toward for five years:
The future of OTT is characterized by white-label, cloud-native, multi-device, and FAST-ready.
OTTclouds is proud to lead this shift, not only in Japan but also globally.
We look forward to supporting broadcasters, media companies, and OTT innovators worldwide as they build the next generation of video platforms.