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The Future of FAST Channels at Inter BEE 2024 – Opportunities and Deployment Prospects in Japan
The Broadmedia & Entertainment Inter BEE 2024, held November 13-15, marked its 60th anniversary as Japan’s largest event for the traditional broadcasting and OTT industries. The event was an innovation hub, with 1,058 exhibitors and over 12,202 visitors on the first day. Amid the excitement, we proudly represented Vietnam as a leading OTT and FAST channel solutions provider, introducing OTTclouds and showcasing our cutting-edge OTT offerings.
>>> See more: OTTclouds Sets a New Standard for White-Label OTT Development: What We Showcased at Inter BEE 2025
Connecting with the World – The Appeal of Inter BEE
Inter BEE is Japan’s largest exhibition for technology and digital broadcasting services in the OTT industry. This year’s event spotlighted innovations in video broadcasting platforms, transcoding technologies, and broadcasting infrastructure, including both hardware and software.
We introduced our all-in-one broadcasting solution at our booth, offering comprehensive services for creating and managing FAST channels and a VOD system. This solution covers everything from the CMS to viewer apps compatible with iOS, Android, Web, and TV platforms.
We also showcased our expertise in developing broadcasting apps by presenting a demo of the largest cable TV app we created in Japan, which garnered significant interest from industry professionals. Additionally, we highlighted a case study featuring our short-form video system package for mobile platforms. This solution, designed to help Japanese companies distribute anime videos globally, received numerous inquiries and quote requests during the event.
>>> See more: Best Short Form Music Video Content And Short-Form Video Series Film Explained
The Evolution of Broadcasting Services
Broadcasting services have evolved continuously, driven by changing viewer demands and technological advancements. Today, these video streaming services are categorized into the following models:
- SVOD (Subscription Video On Demand): Subscription-based services like Netflix and Amazon Prime Video offer unlimited movie access for a monthly fee. While popular, they face increasing competition and slowing growth.
- AVOD (Advertising Video On Demand): Free, ad-supported platforms like YouTube are experiencing rapid growth.
- vMVPD (Virtual Multichannel Video Programming Distributor): Services such as YouTube TV that bundle traditional TV channels with a monthly subscription. These are still limited primarily to the U.S. market.
- TVOD (Transactional Video On Demand): Pay-per-view services are less common due to the rise of SVOD and AVOD.
- FAST (Free Ad-supported Streaming TV): A linear, ad-supported broadcasting model that appeals to both advertisers and viewers, gaining increasing attention in the market.
Related article:
- FAST Channel vs AVOD: What’s the Difference?
- FAST Channel and SSAI: Redefining Viewer Engagement in Vietnam
CTV and D2C: The Evolution and Technological Shift
The modern TV viewing experience is undergoing a significant transformation. Traditional TV has shifted to CTV (Connected TV), offering viewers more options and enabling businesses to adopt the D2C the D2C (direct-to-consumer) model, connecting directly with their audience.
Among the emerging trends, FAST (Free Ad-supported Streaming TV) is a key player in the global OTT market. Discussions at the event emphasized FAST’s potential to thrive in an expanding and dynamic market.
What is FAST?
FAST (Free Ad-supported Streaming TV) is a free online TV service supported by SSAI (Server-Side Ad Insertion) ads. It combines traditional television’s familiar experience with modern streaming technology’s flexibility and convenience. Simply put, FAST is like watching traditional TV but without paying a subscription fee, all while enjoying quality content with ads.
Key Features of FAST Channel
FAST offers an attractive content model with two core values: free for viewers and revenue for advertisers. In Japan, where traditional culture meets rapid technological advancements, this model is not just a trend but a solution to current challenges.
- Free for Viewers:
FAST is completely free, eliminating subscription fees and providing a cost-effective way for viewers to access a wide range of content. - Linear TV Format:
Like traditional TV, FAST operates on a fixed schedule, where viewers select a channel, and programs air at set times. This creates a familiar experience for users, particularly those accustomed to traditional TV viewing. - Ad-Supported Model:
FAST generates revenue through advertising. It benefits viewers with free content while offering advertisers a platform to reach diverse audiences effectively.
>>> Read more: Top 7 benefits of FAST Channel for content providers and advertisers
The Rise of FAST
FAST has seen explosive growth in the U.S. since 2019, becoming a major trend in the media industry. Platforms like Roku and Pluto TV lead the market, offering hundreds of channels with a wide range of content, including movies, sports, news, and entertainment.
More than just a free entertainment service, FAST represents a modern TV model that effectively connects viewers, content creators, and advertisers in a more streamlined and efficient way. With advancements in technology and changing audience consumption habits, FAST is emerging as the future of television.
>>> See more: What is the Roku Channel? How To Get FAST Channels Listed on Roku?
The Potential of FAST and CTV in Japan
At Inter BEE 2024, Osaka Gas launched Japan’s first FAST channel, “Smilink,” marking a historic milestone for the country’s television industry. This achievement is set to inspire digital media markets across Asia and globally. FAST and CTV (Connected TV) are ushering in a new era, where linear TV channels are no longer limited by traditional broadcast signals but integrated directly into digital platforms.
FAST – Value Beyond Free
FAST offers an attractive content model with two core values: free for viewers and revenue for advertisers. In Japan, where traditional culture meets rapid technological advancements, this model is not just a trend but a solution to current challenges.
- For Viewers:
FAST delivers convenience and variety, enabling users to enjoy linear channels with subscription fees across smart TVs, mobile phones, and tablets. FAST offers diverse choices for all ages and interests, from entertainment and news programs to educational content and documentaries. - For Advertisers:
FAST unlocks unprecedented opportunities to engage new audiences who have shifted from traditional television to internet-connected devices. With dynamic ad insertion and SCTE-35 support, advertisers can deliver personalized campaigns, optimizing ad performance and user engagement.
CTV – The Bridge Between Content and Audience
CTV is rapidly gaining popularity in Japan, where the use of smart TVs and internet-connected devices is increasing rapidly. CTV transforms regular TVs into multimedia entertainment hubs by integrating FAST channels, offering a modern, interactive experience beyond traditional TV.
How CTV enhances FAST:
- Interactivity: Viewers can not only watch content but also engage with ads or explore related programs.
- Seamless Experience: With a simple interface, users can switch between channels or streaming services with just a few clicks.
Japan’s Media Industry: A Perfect Fit for FAST and CTV
Japan is an ideal market for the growth of FAST and CTV. It is characterized by a unique media consumption culture and a preference for high-quality, well-organized content. Specialized channels dedicated to Japanese culture—such as anime, traditional arts, cuisine, and sports—could thrive on these platforms, serving local audiences while appealing to global viewers.
Opportunities for Content Creators
FAST opens doors for Japanese content creators to reach global audiences. Channels focused on Japan’s cuisine, lifestyle, or traditions could serve as cultural ambassadors, bringing Japan closer to the world.
The Future of FAST and CTV Could Transform the Advertising Industry
The combination of FAST and CTV will usher in a new era for Japan’s advertising industry. Personalized ad campaigns, enhanced by precise audience targeting and measurable results, will enable advertisers to maximize returns while reducing costs. This transformation promises to redefine how brands connect with their audiences, driving innovation and growth in Japan’s media and advertising industries.
Expanding from the Japanese Market to Southeast Asia: Opportunities and Strategies
The rapid growth of FAST (Free Ad-supported Streaming TV) in Japan has created a pathway for its expansion into Southeast Asia, a region with immense potential. By meeting the increasing demand for free entertainment, FAST also unlocks significant opportunities for advertisers and content creators in this dynamic market.
>>> Explore more:
- The Rise of FAST Channels in Southeast Asia: Opportunities and Challenges for Content Owners
- Why Are TV Manufacturers Investing in FAST Channels on Smart TV?
Why Southeast Asia is Ideal for FAST
- Young Population and Digital Consumption Habits:
With over 680 million people, Southeast Asia has a predominantly young population and one of the highest global smartphone and internet usage rates. Countries like Vietnam, Indonesia, and the Philippines, with high demand for free online entertainment content, make FAST an ideal model for the region. - Growth of the Digital Advertising Industry:
Brands in the region are looking for new advertising channels to reach audiences effectively. FAST provides a unique platform with new ad spaces and supports personalized advertising through technologies like Dynamic Ad Insertion (SCTE-35), enhancing ad targeting and efficiency. - Demand for Diverse Content:
Southeast Asian audiences love content with local cultural identity while remaining open to international products. FAST platforms can capitalize on this by offering a mix of regional and global content, such as movies, music, news, and entertainment programs.
Vietnam’s Role in the FAST Expansion Strategy in Southeast Asia
Vietnam is emerging as a key player in adopting the FAST model. With a population nearing 100 million and growing digital consumption habits, Vietnam is well-positioned to lead this OTT trend.
Together with regional partners, we aim to deliver FAST and OTT solutions with clear benefits:
- Delivering exceptional advertising value: Enabling businesses and brands to reach consumers via free-to-air channels with high interaction rates.
- Providing rich content: Combining local content (such as Vietnamese films, music, and news) with international content creates a diverse entertainment ecosystem.
- Applying advanced technologies: Utilizing modern technologies like high-quality video delivery, smart ad insertion, and user data analytics to enhance user experience.
Challenges and Opportunities in Expanding FAST in Southeast Asia
- Challenges:
- Technology Infrastructure: While the Internet is developing rapidly, there is still a disparity in network quality between regions.
- Content Competition: Balancing international and local content to meet viewers’ diverse tastes is challenging.
- User Awareness: A robust market education strategy must inform audiences about its benefits and encourage them to enjoy free ad-supported content.
- Opportunities:
- Untapped Market Potential: Southeast Asia remains a relatively unexplored region for FAST, presenting an opportunity for early entry and brand positioning.
- Strong Collaborative Platforms: By partnering with regional broadcasters, content producers, and advertisers, the FAST platform can accelerate its growth and create value for all stakeholders. These collaborations can also help localize content effectively, meeting regional tastes and preferences.
See more:
- Why should broadcasters in Vietnam think about launching FAST Channels?
- Who Benefits from the FAST Channel Ecosystem?
Proposals for Japanese Broadcasters and Cable TV Providers
At Inter BEE 2024, we introduce innovative business models to our Japanese television partners beyond simply “selling individual videos.” Specifically, we proposed the following initiatives:
Turning Local Content into Linear Channels
Curate captivating regional Japanese content and package it as linear channels for domestic and international distribution.
Revenue Generation via SSAI Ad Insertion with SCTE-35 Support
Implement dynamic server-side ad insertion (SSAI) during video playback. This approach offers flexibility, allowing for targeted advertising and increased revenue opportunities.
Support Content Export to International Markets
Provide platforms and systems support for distributing Japanese content globally. This creates avenues to showcase Japan’s unique culture while expanding the audience base.
Japanese broadcasters and cable TV providers can tap into the growing FAST market and create new revenue streams through these initiatives. By organizing and promoting linear programs that highlight Japan’s rich cultural heritage—similar to NHK World—there’s an opportunity to:
- Showcase Japan’s beauty and traditions to global audiences.
- Contribute to domestic tourism by promoting regional specialties and attractions.
By embracing these strategies, Japan’s broadcasters can expand their presence in international markets and play a vital role in fostering cultural exchange and economic growth.
A Call for Collaboration with Partners and Investors
With over a decade of experience in technology and communications, Enlyt in Japan and SupremeTech in Vietnam have positioned themselves as pioneers in providing OTT and FAST solutions in Asia. We don’t just deliver cutting-edge technology—we bring proven expertise with over 100 successful projects executed through Agile methodologies to ensure efficiency, flexibility, and cost-effectiveness.
Our Mission
We are focused on rapidly expanding OTT and FAST services in Southeast Asia—a region brimming with growth potential due to its thriving digital technology and diverse entertainment demand. To achieve this, we seek like-minded partners ready to create new value for this emerging market.
Why Partner with Us
Top-tier Technological Capabilities
Our comprehensive OTT and FAST solutions include:
- Content Management Systems (CMS).
- Video-on-demand (VOD) services.
- FAST channel development with advanced dynamic ad insertion technology (SCTE-35).
In-Depth Market Knowledge
As a Vietnamese company with over 200 young and talented employees, SupremeTech deeply understands Southeast Asia’s media consumption habits and market needs, from regional content preferences to user engagement strategies.
Win-Win Collaboration
Partnering with us offers growth opportunities and ensures mutual benefits through flexible solution implementation, transparent revenue sharing, and long-term development prospects.
Who We’re Looking For:
Content Partners:
- Content producers: Bring movies, music, entertainment, and educational content to the platform.
- TV stations and publishers: Transform existing content into FAST channels for added value.
- Local partners: Collaborate to produce culturally relevant content that resonates with Southeast Asian audiences.
Business Partners:
- Companies: Enhance customer experience or internal communication through OTT solutions.
- Brands: Leverage FAST channels through dynamic, personalized ads to reach target audiences.
Investors:
- Collaborate with us to build a robust digital media ecosystem in Southeast Asia.
- Invest in high-growth, technology-driven models with scalable market potential.
Benefits of Partnering with Us:
Increased Content Revenue:
Monetize existing content effectively through FAST’s dynamic advertising opportunities.
Breakthrough Advertising Solutions:
FAST offers brands a new way to connect with consumers through targeted, personalized ads.
Access to New Users:
FAST’s free model attracts a large user base, especially young audiences and first-time OTT users.
Let’s Create a New Future for the Media Industry
With the technological expertise of Enlyt and SupremeTech, along with the support of strategic partners, we can:
- Position Southeast Asia as the fastest-growing market for FAST and OTT.
- Deliver diverse and engaging entertainment experiences for regional audiences.
- Unlock the new value in digital content and advertising.
Join us to shape the future of the media industry! Contact us today to explore partnership opportunities and create a meaningful impact together.
Contact us today to build the future of media together! Let us accompany you on this journey!