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What is OTT Advertising? How Over-The-Top Advertising Works?
OTT advertising means serving ads through internet-based TV and video streaming platforms, namely connected TVs, streaming apps, and smart devices. hese ads bypass traditional cable and satellite networks
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What is Ad Stitching? Complete Guide to Server-Side Ad Insertion Technology
Ad stitching refers to the technology that dynamically inserts advertisements into video content streams at the server level before delivery to viewers' devices. Ad stitching is called server-side ad insertion (SSAI) or dynamic ad insertion
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How do OTT platforms benefit from Programmatic Advertising?
FAST (Free Ad-Supported Streaming TV) channels are increasingly leveraging Programmatic OTT Advertising to optimize ad revenue and personalize the viewer experience.
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What are the most popular SSPs and DSPs for OTT in Vietnam and Southeast Asia?
List of some popular SSPs and DSPs for OTT includes: Google Ad Manager, PubMatic, AppotaX, The Trade Desk, DV360, Amazon DSP, MicroAd BLADE, Xandr
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Common Terms in Programmatic Advertising: DSP, SSP, Ad Exchange and Ad Server
Programmatic Advertising uses advertising technology (AdTech) to automate buying and selling digital ads. Programmatic Advertising relies on the coordination of three key platforms: DSP, SSP, and Ad Exchange
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What is Adtech? Exploring Advertising Technology and the Latest Trends in 2025
Adtech, short for Advertising Technology, refers to a collection of technologies, software, and tools designed to automate, optimize, and analyze online advertising campaigns
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FAST Channel and SSAI: Redefining Viewer Engagement in Vietnam
FAST Channel and SSAI enhance the viewer experience and open up new revenue growth opportunities for content providers
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What is SSAI (Server-side ad insertion)? The Future of OTT Advertising in 2025
SSAI stands for Server-Side Ad Insertion, which is a technology that embeds ads directly into video content on the server, creating a unified video stream before it reaches the user's device
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FAST Channel vs AVOD: What’s the Difference?
The differences between FAST channel vs AVOD are viewer experience & monetization methods: FAST (Free ad-supported streaming TV) channels provide pre-scheduled linear TV programming







