Explore all articles in “OTT Advertising”

OTT advertising means serving ads through internet-based TV and video streaming platforms, namely connected TVs, streaming apps, and smart devices. hese ads bypass traditional cable and satellite networks

Ad stitching refers to the technology that dynamically inserts advertisements into video content streams at the server level before delivery to viewers' devices. Ad stitching is called server-side ad insertion (SSAI) or dynamic ad insertion

FAST (Free Ad-Supported Streaming TV) channels are increasingly leveraging Programmatic OTT Advertising to optimize ad revenue and personalize the viewer experience. 

List of some popular SSPs and DSPs for OTT includes: Google Ad Manager, PubMatic, AppotaX, The Trade Desk, DV360, Amazon DSP, MicroAd BLADE, Xandr

Programmatic Advertising uses advertising technology (AdTech) to automate buying and selling digital ads. Programmatic Advertising relies on the coordination of three key platforms: DSP, SSP, and Ad Exchange

Adtech, short for Advertising Technology, refers to a collection of technologies, software, and tools designed to automate, optimize, and analyze online advertising campaigns

FAST Channel and SSAI enhance the viewer experience and open up new revenue growth opportunities for content providers

SSAI stands for Server-Side Ad Insertion, which is a technology that embeds ads directly into video content on the server, creating a unified video stream before it reaches the user's device

The differences between FAST channel vs AVOD are viewer experience & monetization methods: FAST (Free ad-supported streaming TV) channels provide pre-scheduled linear TV programming