{"id":661,"date":"2025-03-13T10:31:38","date_gmt":"2025-03-13T10:31:38","guid":{"rendered":"https:\/\/www.ottclouds.com\/?p=661"},"modified":"2025-03-13T10:31:39","modified_gmt":"2025-03-13T10:31:39","slug":"adtech-la-gi","status":"publish","type":"post","link":"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/","title":{"rendered":"Adtech l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #171717;color:#171717\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #171717;color:#171717\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Adtech_la_gi_Tam_quan_trong_cua_adtech\" >Adtech l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a adtech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#So_sanh_adtech_va_martech\" >So s\u00e1nh adtech v\u00e0 martech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Cac_thanh_phan_chinh_trong_he_sinh_thai_Adtech\" >C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong h\u1ec7 sinh th\u00e1i Adtech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Adtech_hoat_dong_nhu_the_nao\" >Adtech ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Loi_ich_cua_Adtech_doi_voi_doanh_nghiep_quang_cao\" >L\u1ee3i \u00edch c\u1ee7a Adtech \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Cac_xu_huong_Adtech_moi_nhat\" >C\u00e1c xu h\u01b0\u1edbng Adtech m\u1edbi nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/#Nhung_cau_hoi_thuong_gap_ve_adtech\" >Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 adtech<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o (adtech) \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh hay video m\u00e0 c\u00f2n y\u00eau c\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. V\u00ec v\u1eady, vi\u1ec7c hi\u1ec3u r\u00f5 adtech l\u00e0 g\u00ec l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ai mu\u1ed1n n\u1eafm b\u1eaft xu h\u01b0\u1edbng marketing hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a <a href=\"https:\/\/www.ottclouds.com\/vi\/\">OTTclouds<\/a> s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc adtech ngh\u0129a l\u00e0 g\u00ec, ph\u00e2n t\u00edch c\u00e1c th\u00e0nh ph\u1ea7n, l\u1ee3i \u00edch v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t c\u1ee7a c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o trong n\u0103m 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adtech_la_gi_Tam_quan_trong_cua_adtech\"><\/span><strong>Adtech l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a adtech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adtech l\u00e0 g\u00ec? Adtech, vi\u1ebft t\u1eaft c\u1ee7a Advertising Technology (c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o), l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Adtech ra \u0111\u1eddi nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. T\u1eeb vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ebfn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, adtech gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n (publishers) \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n. S\u1ef1 chuy\u1ec3n m\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-1.jpg\" alt=\"Adtech l\u00e0 g\u00ec?\" class=\"wp-image-665\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-1.jpg 1000w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-1-300x200.jpg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Adtech l\u00e0 g\u00ec? Adtech hay c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Ngu\u1ed3n: Internet)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_sanh_adtech_va_martech\"><\/span><strong>So s\u00e1nh adtech v\u00e0 martech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adtech kh\u00e1c v\u1edbi martech (marketing technology) \u1edf ch\u1ed7 n\u00f3 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, trong khi martech bao qu\u00e1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb r\u1ed9ng h\u01a1n nh\u01b0 SEO hay email marketing. Hi\u1ec3u r\u00f5 \u0111\u1ecbnh ngh\u0129a adtech l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 n\u1eafm b\u1eaft vai tr\u00f2 quan tr\u1ecdng c\u1ee7a n\u00f3 trong ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Adtech<\/strong>: T\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (paid ads) nh\u01b0 Google Ads, display ads, hay video ads. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh s\u1ed1, t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. Adtech d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00ean th\u1ee9 ba (third-party data) l\u1ea5y th\u00f4ng tin thu th\u1eadp t\u1eeb cookie, h\u00e0nh vi duy\u1ec7t web, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n\n\n\n<li><strong>Martech<\/strong>: Bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 marketing t\u1ed5ng th\u1ec3 nh\u01b0 qu\u1ea3n l\u00fd n\u1ed9i dung, SEO, email marketing, v\u00e0 social media. Martech h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Martech ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng th\u00f4ng tin doanh nghi\u1ec7p t\u1ef1 thu th\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng qua website, \u1ee9ng d\u1ee5ng, ho\u1eb7c c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<p>Adtech th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng DSP, SSP hay ATD \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh mua b\u00e1n qu\u1ea3ng c\u00e1o, trong khi MarTech l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p l\u1edbn hi\u1ec7n nay th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u1ea3 Adtech v\u00e0 Martech \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5, Amazon Ads \u0111\u00e3 \u1ee9ng d\u1ee5ng DSP v\u00e0 SSP \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Martech \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.ottclouds.com\/vi\/fast-channel-va-avod\/\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa FAST channel v\u00e0 AVOD<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ottclouds.com\/vi\/server-side-ad-insertion-ssai-la-gi\/\">SSAI (Server-side ad insertion) l\u00e0 g\u00ec? T\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o OTT trong n\u0103m 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ottclouds.com\/vi\/fast-channel-va-ssai\/\">C\u00e1ch FAST Channel v\u00e0 SSAI thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi xem t\u1ea1i Vi\u1ec7t Nam<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech-1024x576.jpg\" alt=\"So s\u00e1nh adtech v\u00e0 martech\" class=\"wp-image-667\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech-1024x576.jpg 1024w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech-300x169.jpg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech-768x432.jpg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech-1536x864.jpg 1536w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-vs-martech.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>\u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa adtech v\u00e0 martech (Ngu\u1ed3n: Appsflyer)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_thanh_phan_chinh_trong_he_sinh_thai_Adtech\"><\/span><strong>C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong h\u1ec7 sinh th\u00e1i Adtech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n <strong>adtech l\u00e0 g\u00ec<\/strong>, c\u1ea7n xem x\u00e9t c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ea5u th\u00e0nh h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o s\u1ed1 hi\u1ec7n \u0111\u1ea1i. C\u00e1c th\u00e0nh ph\u1ea7n trong h\u1ec7 sinh th\u00e1i adtech s\u1ebd l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 \u0111\u01b0a qu\u1ea3ng c\u00e1o t\u1eeb c\u00f4ng ty \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi xem tr\u00ean Internet khi h\u1ecd xem video hay l\u01b0\u1edbt web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP &#8211; Demand-Side Platform)<\/strong><\/h3>\n\n\n\n<p>DSP (Demand-Side Platform) l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o (Agency\/nh\u00e3n h\u00e0ng) t\u1ef1 \u0111\u1ed9ng t\u00ecm v\u00e0 mua ch\u1ed7 \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o (nh\u01b0 banner, video) tr\u00ean c\u00e1c website ho\u1eb7c \u1ee9ng d\u1ee5ng m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng. SP gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1eb1ng c\u00e1ch ch\u1ec9 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m, th\u00f4ng qua h\u00ecnh th\u1ee9c \u0111\u1ea5u gi\u00e1 Real time bidding (RTB).<\/p>\n\n\n\n<p>DSP l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. C\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 h\u1ecdc m\u00e1y (machine learning) \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c, gi\u00fap \u0111\u1ea3m b\u1ea3o chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>Google Display &amp; Video 360 l\u00e0 nh\u1eefng DSP ph\u1ed5 bi\u1ebfn, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean h\u00e0ng tri\u1ec7u website ch\u1ec9 trong t\u00edch t\u1eafc.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n gi\u00e0y mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng. DSP s\u1ebd t\u00ecm nh\u1eefng ng\u01b0\u1eddi v\u1eeba t\u00ecm ki\u1ebfm \u201cgi\u00e0y th\u1ec3 thao\u201d tr\u00ean Google v\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a c\u1eeda h\u00e0ng l\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd th\u00f4ng qua Google Display khi h\u1ecd \u0111\u1ecdc tin t\u1ee9c ho\u1eb7c xem YouTube. T\u1ea5t c\u1ea3 ch\u1ec9 m\u1ea5t v\u00e0i gi\u00e2y!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. N\u1ec1n t\u1ea3ng b\u00ean cung (SSP &#8211; Supply-Side Platform)<\/strong><\/h3>\n\n\n\n<p>SSP (Supply-Side Platform) cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd v\u00e0 b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh. Th\u00f4ng qua SSP, nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch cho ph\u00e9p nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o tham gia \u0111\u1ea5u gi\u00e1 tr\u00ean c\u00f9ng m\u1ed9t kh\u00f4ng gian qu\u1ea3ng c\u00e1o. SSP k\u1ebft n\u1ed1i v\u1edbi DSP th\u00f4ng qua Ad Exchange, gi\u00fap t\u1ed1i \u01b0u doanh thu b\u1eb1ng c\u00e1ch ch\u1ecdn gi\u00e1 th\u1ea7u cao nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. B\u00e0n giao d\u1ecbch \u0111\u1ea1i l\u00fd (ATD &#8211; Agency Trading Desk)<\/strong><\/h3>\n\n\n\n<p>ATD (Agency Trading Desk) l\u00e0 c\u00f4ng c\u1ee5 trung gian, qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00e1c \u0111\u1ea1i l\u00fd truy\u1ec1n th\u00f4ng. ATD h\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 mua qu\u1ea3ng c\u00e1o theo h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng. Qua \u0111\u00f3, \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 \u0111i\u1ec1u ph\u1ed1i ng\u00e2n s\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. M\u00e1y ch\u1ee7 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>M\u00e1y ch\u1ee7 qu\u1ea3ng c\u00e1o (Ad server)<\/strong>: L\u00e0 n\u01a1i l\u01b0u tr\u1eef, ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, nh\u01b0 Google Ad Manager. N\u00f3 quy\u1ebft \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd hi\u1ec3n th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>DMP (Data Management Platform)<\/strong>: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng, h\u1ed7 tr\u1ee3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li><strong>C\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics hay pixel theo d\u00f5i gi\u00fap \u0111o l\u01b0\u1eddng impression, click, v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.ottclouds.com\/vi\/tinh-nang-cua-fast-channel\/\">C\u00e1c t\u00ednh n\u0103ng c\u1ee7a FAST channel gi\u00fap doanh nghi\u1ec7p v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ed1i \u01b0u doanh thu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ottclouds.com\/vi\/uu-diem-cua-fast-channel\/\">Top 7 \u01b0u \u0111i\u1ec3m c\u1ee7a FAST channel \u0111\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p n\u1ed9i dung v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adtech_hoat_dong_nhu_the_nao\"><\/span><strong>Adtech ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady c\u00e1ch adtech ho\u1ea1t \u0111\u1ed9ng ra sao? Quy tr\u00ecnh c\u01a1 b\u1ea3n bao g\u1ed3m 4 b\u01b0\u1edbc ch\u00ednh:<\/p>\n\n\n\n<ol>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong>: D\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng (h\u00e0nh vi, s\u1edf th\u00edch) \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb cookie, pixel, ho\u1eb7c DMP.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch<\/strong>: AI v\u00e0 c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u l\u1edbn x\u1eed l\u00fd th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>\u0110\u1ea5u gi\u00e1<\/strong>: DSP v\u00e0 SSP tham gia \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c qua Ad Exchange \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>Hi\u1ec3n th\u1ecb<\/strong>: Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn thi\u1ebft b\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong v\u00e0i ph\u1ea7n ngh\u00ecn gi\u00e2y.<\/li>\n<\/ol>\n\n\n\n<p>V\u00ed d\u1ee5, khi b\u1ea1n l\u01b0\u1edbt TikTok v\u00e0 th\u1ea5y qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u1eeba xem tr\u00ean Shopee, \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o programmatic \u2013 m\u1ed9t nh\u00e1nh quan tr\u1ecdng c\u1ee7a adtech. C\u00f4ng ngh\u1ec7 AI hi\u1ec7n \u0111\u1ea1i c\u00e0ng l\u00e0m t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a quy tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-1024x1024.jpg\" alt=\"C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong h\u1ec7 sinh th\u00e1i adtech\" class=\"wp-image-670\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-1024x1024.jpg 1024w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-300x300.jpg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-150x150.jpg 150w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-768x768.jpg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2-1536x1536.jpg 1536w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi-2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh trong h\u1ec7 sinh th\u00e1i adtech<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Adtech_doi_voi_doanh_nghiep_quang_cao\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a Adtech \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adtech (c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o) kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i cho c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o, t\u1eeb startup nh\u1ecf \u0111\u1ebfn t\u1eadp \u0111o\u00e0n l\u1edbn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 adtech mang l\u1ea1i:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u1ec7t c\u1ee7a AdTech l\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o. V\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 DSP (Demand-Side Platform) v\u00e0 SSP (Supply-Side Platform), doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb \u0111\u1ea5u gi\u00e1 \u0111\u1ebfn ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u1ea3m thi\u1ec3u chi ph\u00ed nh\u00e2n s\u1ef1, th\u1eddi gian th\u1ef1c thi, v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro sai s\u00f3t do thao t\u00e1c th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n<p>L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean 50 website kh\u00e1c nhau kh\u00f4ng c\u1ea7n ph\u1ea3i li\u00ean h\u1ec7 t\u1eebng publisher. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng DSP \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u trong v\u00e0i ph\u00fat, ti\u1ebft ki\u1ec7m h\u00e0ng gi\u1edd l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng<\/strong><\/h3>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng Adtech cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c qua c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<strong> <\/strong>Adtech t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn (big data) v\u00e0 AI \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi, s\u1edf th\u00edch, v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, thay v\u00ec ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. T\u0103ng ROI (Return on Investment)<\/strong><\/h3>\n\n\n\n<p>Adtech kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n theo d\u00f5i hi\u1ec7u su\u1ea5t theo th\u1eddi gian th\u1ef1c. C\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng nh\u01b0 Google Analytics cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 impression, click, v\u00e0 conversion, gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o programmatic (m\u1ed9t nh\u00e1nh c\u1ee7a adtech) c\u00f3 th\u1ec3 t\u0103ng ROI l\u00ean \u0111\u1ebfn 30% so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>V\u1edbi adtech, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng, tri\u1ec3n khai chi\u1ebfn d\u1ecbch trong v\u00e0i gi\u1edd thay v\u00ec v\u00e0i tu\u1ea7n, gi\u00fap h\u1ecd ph\u1ea3n \u1ee9ng nhanh v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n hot (VD: T\u1ebft Nguy\u00ean \u0110\u00e1n, Black Friday). Adtech cho ph\u00e9p t\u1ea1o c\u00e1c n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, nh\u01b0 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u1eeba xem tr\u00ean website, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_xu_huong_Adtech_moi_nhat\"><\/span><strong>C\u00e1c xu h\u01b0\u1edbng Adtech m\u1edbi nh\u1ea5t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Qu\u1ea3ng c\u00e1o AI-driven (Qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o)<\/strong><\/h3>\n\n\n\n<p>AI kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng. C\u00e1c thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 vi\u1ebft ti\u00eau \u0111\u1ec1, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, v\u00e0 th\u1eadm ch\u00ed d\u1ef1 \u0111o\u00e1n h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean xu h\u01b0\u1edbng th\u1eddi gian th\u1ef1c. Theo d\u1ef1 \u0111o\u00e1n t\u1eeb Gartner, \u0111\u1ebfn cu\u1ed1i 2025, h\u01a1n 50% qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u00e0n to\u00e0n b\u1eb1ng AI, gi\u1ea3m thi\u1ec3u s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. T\u00edch h\u1ee3p v\u1edbi Metaverse v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (VR)<\/strong><\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a metaverse, qu\u1ea3ng c\u00e1o \u0111ang chuy\u1ec3n t\u1eeb m\u00e0n h\u00ecnh ph\u1eb3ng sang tr\u1ea3i nghi\u1ec7m 3D t\u01b0\u01a1ng t\u00e1c. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 &#8220;th\u1eed&#8221; s\u1ea3n ph\u1ea9m trong kh\u00f4ng gian \u1ea3o tr\u01b0\u1edbc khi mua. Adtech \u0111ang h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, nh\u01b0 mini-game ho\u1eb7c kh\u1ea3o s\u00e1t nh\u00fang trong qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Quy \u0111\u1ecbnh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng nghi\u00eam ng\u1eb7t<\/strong><\/h3>\n\n\n\n<p>C\u00e1c quy \u0111\u1ecbnh nh\u01b0 GDPR (Ch\u00e2u \u00c2u) hay Lu\u1eadt B\u1ea3o v\u1ec7 D\u1eef li\u1ec7u C\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam (c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 2023) bu\u1ed9c adtech ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u. Cookie b\u00ean th\u1ee9 ba \u0111ang d\u1ea7n b\u1ecb lo\u1ea1i b\u1ecf, thay b\u1eb1ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t ho\u1eb7c zero-party data (d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ef1 nguy\u1ec7n cung c\u1ea5p).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a TikTok Ads v\u00e0 n\u1ec1n t\u1ea3ng m\u1edbi<\/strong><\/h3>\n\n\n\n<p>TikTok ti\u1ebfp t\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u nh\u1edd kh\u1ea3 n\u0103ng nh\u1eafm \u0111\u1ebfn Gen Z v\u00e0 Millennials qua video ng\u1eafn. T\u00ednh \u0111\u1ebfn 2025, TikTok Ads \u0111\u00e3 t\u00edch h\u1ee3p s\u00e2u h\u01a1n v\u1edbi adtech, s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>N\u0103m 2025, adtech kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e1ng t\u1ea1o. T\u1eeb AI, metaverse, \u0111\u1ebfn b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 TikTok Ads, c\u00e1c xu h\u01b0\u1edbng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn nh\u01b0ng c\u0169ng \u0111\u1eb7t ra th\u00e1ch th\u1ee9c v\u1ec1 s\u1ef1 th\u00edch nghi cho doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_cau_hoi_thuong_gap_ve_adtech\"><\/span><strong>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 adtech<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1741857622875\"><strong class=\"schema-faq-question\"><strong>Adtech l\u00e0 g\u00ec?<\/strong><\/strong> <p class=\"schema-faq-answer\">Adtech l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Advertising Technology, bao g\u1ed3m c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 mua, qu\u1ea3n l\u00fd, ph\u00e2n ph\u1ed1i v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741857654312\"><strong class=\"schema-faq-question\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Adtech v\u00e0 Martech l\u00e0 g\u00ec?<\/strong><\/strong> <p class=\"schema-faq-answer\">Adtech t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a mua b\u00e1n qu\u1ea3ng c\u00e1o, trong khi Martech bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u01b0 SEO, email marketing v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung.<\/p> <\/div> <\/div>\n\n\n\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 adtech l\u00e0 g\u00ec, c\u00e1c th\u00e0nh ph\u1ea7n quan tr\u1ecdng, l\u1ee3i \u00edch v\u00e0 vai tr\u00f2 kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a n\u00f3 trong ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i. Trong n\u0103m 2025 v\u00e0 xa h\u01a1n n\u1eefa, c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1. B\u1ea1n ngh\u0129 sao v\u1ec1 adtech? H\u00e3y chia s\u1ebb \u00fd ki\u1ebfn ho\u1eb7c kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan v\u1ec1 qu\u1ea3ng c\u00e1o OTT tr\u00ean trang c\u1ee7a OTTclouds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o (adtech) \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh hay video m\u00e0 c\u00f2n y\u00eau c\u1ea7u c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[91,92],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adtech l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a adtech trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn | OTTclouds<\/title>\n<meta name=\"description\" content=\"Adtech l\u00e0 g\u00ec? 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Adtech, vi\u1ebft t\u1eaft c\u1ee7a Advertising Technology (c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o), l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"OTTclouds\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T10:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T10:31:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2025\/03\/adtech-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ngan Phan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ngan Phan\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adtech l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a adtech trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn | OTTclouds","description":"Adtech l\u00e0 g\u00ec? Adtech, vi\u1ebft t\u1eaft c\u1ee7a Advertising Technology (c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o), l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ottclouds.com\/vi\/adtech-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"Adtech l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a adtech trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn | OTTclouds","og_description":"Adtech l\u00e0 g\u00ec? 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