{"id":9801,"date":"2026-05-29T06:36:06","date_gmt":"2026-05-29T06:36:06","guid":{"rendered":"https:\/\/www.ottclouds.com\/?p=9801"},"modified":"2026-07-27T04:07:40","modified_gmt":"2026-07-27T04:07:40","slug":"video-streaming-business-forecast-2026-fast-ott-ai","status":"publish","type":"post","link":"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/","title":{"rendered":"2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u4e88\u6e2c\uff5cFAST\u30fbOTT\u30fbAI\u304c\u5909\u3048\u308b\u6b21\u306e10\u5e74"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #171717;color:#171717\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #171717;color:#171717\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#%E7%8F%BE%E5%9C%A8%E3%81%AE%E5%B8%82%E5%A0%B4%E6%A7%8B%E9%80%A0\" >\u73fe\u5728\u306e\u5e02\u5834\u69cb\u9020<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#FAST%E3%81%AE%E6%88%90%E9%95%B7\" >FAST\u306e\u6210\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#AI%E3%81%AE%E5%BD%B1%E9%9F%BF\" >AI\u306e\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E4%BD%93%E9%A8%93%E3%81%AE%E5%A4%89%E5%8C%96\" >\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5909\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#%E5%8F%8E%E7%9B%8A%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E9%80%B2%E5%8C%96\" >\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u9032\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#%E4%BC%81%E6%A5%AD%E3%81%8C%E5%82%99%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%93%E3%81%A8\" >\u4f01\u696d\u304c\u5099\u3048\u308b\u3079\u304d\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ottclouds.com\/ja\/video-streaming-business-forecast-2026-fast-ott-ai\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306f\u30012026\u5e74\u4ee5\u964d\u3001\u3053\u308c\u307e\u3067\u3068\u306f\u7570\u306a\u308b\u7af6\u4e89\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306eOTT\u5e02\u5834\u306f\u3001\u4e3b\u306b\u300c\u8ab0\u304c\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u300d\u300c\u8ab0\u304c\u591a\u304f\u306e\u4f1a\u54e1\u3092\u7372\u5f97\u3067\u304d\u308b\u304b\u300d\u300c\u8ab0\u304c\u4fbf\u5229\u306a\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u7af6\u4e89\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u304b\u3089\u306e10\u5e74\u306f\u305d\u308c\u3060\u3051\u3067\u306f\u52dd\u3066\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001FAST\u3001OTT\u3001AI\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u5e83\u544a\u6700\u9069\u5316\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u4f53\u9a13\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u8907\u96d1\u306b\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u5358\u306a\u308b\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c7\u30a3\u30a2\u30d3\u30b8\u30cd\u30b9\u300d\u3078\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u6b21\u306e4\u3064\u306e\u5909\u5316\u3067\u3059\u3002<\/p>\n\n\n\n<p>1\u3064\u76ee\u306f\u3001FAST\u306e\u62e1\u5927\u3067\u3059\u3002\u7121\u6599\u3067\u8996\u8074\u3067\u304d\u308b\u5e83\u544a\u578b\u30ea\u30cb\u30a2\u914d\u4fe1\u306f\u3001SVOD\u75b2\u308c\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u8cbb\u7528\u306e\u5897\u52a0\u3092\u80cc\u666f\u306b\u3001\u4eca\u5f8c\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>2\u3064\u76ee\u306f\u3001AI\u306e\u5f71\u97ff\u3067\u3059\u3002AI\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u5b57\u5e55\u30fb\u7ffb\u8a33\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u751f\u6210\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u5e83\u544a\u904b\u7528\u3001\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u3001\u7de8\u6210\u6700\u9069\u5316\u306b\u6df1\u304f\u95a2\u308f\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>3\u3064\u76ee\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u9032\u5316\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u540c\u3058\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3001\u540c\u3058\u756a\u7d44\u8868\u3001\u540c\u3058\u5e83\u544a\u3092\u898b\u305b\u308b\u6642\u4ee3\u306f\u7d42\u308f\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u4f53\u9a13\u304c\u5909\u308f\u308bOTT\u304c\u6a19\u6e96\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>4\u3064\u76ee\u306f\u3001\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u591a\u69d8\u5316\u3067\u3059\u3002SVOD\u3001AVOD\u3001FAST\u3001TVOD\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u3001EC\u3001\u30e9\u30a4\u30d6\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u52d5\u753b\u914d\u4fe1\u306f\u5358\u4f53\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u306f\u306a\u304f\u3001\u8907\u5408\u7684\u306a\u4e8b\u696d\u57fa\u76e4\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30012026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u3092\u3001FAST\u30fbOTT\u30fbAI\u306e\u89b3\u70b9\u304b\u3089\u4e88\u6e2c\u3057\u3001\u4f01\u696d\u304c\u6b21\u306e10\u5e74\u306b\u5099\u3048\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3-1024x576.jpg\" alt=\"2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u4e88\u6e2c\" class=\"wp-image-9818\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3-1024x576.jpg 1024w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3-300x169.jpg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3-768x432.jpg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3-1536x864.jpg 1536w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-3.jpg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%8F%BE%E5%9C%A8%E3%81%AE%E5%B8%82%E5%A0%B4%E6%A7%8B%E9%80%A0\"><\/span><strong>\u73fe\u5728\u306e\u5e02\u5834\u69cb\u9020<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u73fe\u5728\u306e\u52d5\u753b\u914d\u4fe1\u5e02\u5834\u306f\u3001\u3059\u3067\u306b\u5358\u7d14\u306aSVOD\u7af6\u4e89\u304b\u3089\u6b21\u306e\u6bb5\u968e\u3078\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Netflix\u3001Disney+\u3001Amazon Prime Video\u3001YouTube\u3001Hulu\u3001U-NEXT\u3001TVer\u3001ABEMA\u3001\u5404\u56fd\u306e\u30ed\u30fc\u30ab\u30ebOTT\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u591a\u304f\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u5b58\u5728\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8907\u6570\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u5206\u3051\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6570\u304c\u5897\u3048\u3059\u304e\u305f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u306b\u306f\u300c\u30b5\u30d6\u30b9\u30af\u75b2\u308c\u300d\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6bce\u6708\u8907\u6570\u306e\u52d5\u753b\u30b5\u30fc\u30d3\u30b9\u306b\u8ab2\u91d1\u3059\u308b\u3053\u3068\u3078\u306e\u8ca0\u62c5\u611f\u304c\u9ad8\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u672c\u5f53\u306b\u898b\u308b\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3092\u6b8b\u3059\u300d\u300c\u7121\u6599\u3067\u898b\u3089\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u300d\u300c\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u3092\u9078\u3076\u300d\u3068\u3044\u3046\u884c\u52d5\u3092\u53d6\u308a\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6d41\u308c\u306e\u4e2d\u3067\u3001\u52d5\u753b\u914d\u4fe1\u5e02\u5834\u306f\u5927\u304d\u304f3\u3064\u306e\u65b9\u5411\u3078\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ef8\u306b\u3057\u305fSVOD\u3067\u3059\u3002\u6620\u753b\u3001\u30c9\u30e9\u30de\u3001\u30a2\u30cb\u30e1\u3001\u30b9\u30dd\u30fc\u30c4\u3001\u72ec\u5360\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3092\u6b66\u5668\u306b\u3001\u6708\u984d\u8ab2\u91d1\u3067\u53ce\u76ca\u3092\u5f97\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001\u5e83\u544a\u53ce\u76ca\u3092\u8ef8\u306b\u3057\u305fAVOD\u30fbFAST\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u7121\u6599\u307e\u305f\u306f\u4f4e\u4fa1\u683c\u3067\u8996\u8074\u3057\u3001\u4e8b\u696d\u8005\u306f\u5e83\u544a\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u306b\u3001\u8907\u6570\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u3067\u3059\u3002\u7121\u6599\u8996\u8074\u3001\u5e83\u544a\u4ed8\u304d\u8996\u8074\u3001\u6709\u6599\u4f1a\u54e1\u3001\u90fd\u5ea6\u8ab2\u91d1\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3001\u7269\u8ca9\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u6700\u9069\u306a\u53ce\u76ca\u5316\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u306b\u5f37\u304f\u306a\u308b\u306e\u306f\u3001\u3053\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u3067\u3059\u3002<\/p>\n\n\n\n<p>OTT\u5e02\u5834\u5168\u4f53\u3082\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002Research and Markets\u306eOTT Streaming Market Report 2026\u3067\u306f\u3001OTT\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e02\u5834\u306f2025\u5e74\u306e2,210\u5104\u30c9\u30eb\u898f\u6a21\u304b\u30892026\u5e74\u306b\u306f2,648\u5104\u30c9\u30eb\u898f\u6a21\u3078\u6210\u9577\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6210\u9577\u8981\u56e0\u3068\u3057\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u3001\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u62e1\u5927\u3001VOD\u6d88\u8cbb\u306e\u5897\u52a0\u3001\u30d6\u30ed\u30fc\u30c9\u30d0\u30f3\u30c9\u6574\u5099\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u666e\u53ca\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026.jpeg\" alt=\"Research and Markets\u306eOTT Streaming Market Report 2026\u3067\u306f\" class=\"wp-image-9802\" style=\"width:841px;height:auto\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026.jpeg 600w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">\u53c2\u8003\u8a18\u4e8b\uff1ahttps:\/\/www.researchandmarkets.com\/reports\/5735366\/ott-streaming-market-report<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"791\" height=\"637\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-1.jpeg\" alt=\"Research and Markets\u306eOTT Streaming Market Report 2026\u3067\u306f\" class=\"wp-image-9806\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-1.jpeg 791w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-1-300x242.jpeg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-1-768x618.jpeg 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>\u307e\u305f\u3001\u7c73\u56fd\u306eCTV\u5e83\u544a\u5e02\u5834\u3082\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002IAB\u306e2025\u5e74\u30ec\u30dd\u30fc\u30c8\u3092\u3082\u3068\u306b\u3057\u305f\u5831\u9053\u3067\u306f\u3001\u7c73\u56fdCTV\u5e83\u544a\u652f\u51fa\u306f2025\u5e74\u306b\u524d\u5e74\u6bd413\uff05\u5897\u306e266\u5104\u30c9\u30eb\u3078\u6210\u9577\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u4e3b\u304c\u30c6\u30ec\u30d3\u5e83\u544a\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u30fbCTV\u3078\u4e88\u7b97\u3092\u79fb\u3057\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u8a18\u4e8b\uff1ahttps:\/\/www.streamtvinsider.com\/advertising\/us-ctv-advertising-forecast-grow-13-266b-2025<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u73fe\u5728\u306e\u5e02\u5834\u69cb\u9020\u306f\u300c\u6709\u6599\u4f1a\u54e1\u6570\u3092\u5897\u3084\u3059\u7af6\u4e89\u300d\u304b\u3089\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u63a5\u70b9\u3001\u8996\u8074\u30c7\u30fc\u30bf\u3001\u5e83\u544a\u53ce\u76ca\u3001\u4f53\u9a13\u8a2d\u8a08\u3092\u7dcf\u5408\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u7af6\u4e89\u300d\u3078\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAST%E3%81%AE%E6%88%90%E9%95%B7\"><\/span><strong>FAST\u306e\u6210\u9577<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u3092\u8a9e\u308b\u3046\u3048\u3067\u3001FAST\u306f\u6700\u3082\u91cd\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>FAST\u3068\u306f\u3001Free Ad-Supported Streaming TV\u306e\u7565\u3067\u3001\u7121\u6599\u5e83\u544a\u578b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0TV\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u7121\u6599\u3067\u30c1\u30e3\u30f3\u30cd\u30eb\u578b\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8996\u8074\u3057\u3001\u4e8b\u696d\u8005\u306f\u5e83\u544a\u53ce\u76ca\u3092\u5f97\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>FAST\u306e\u7279\u5fb4\u306f\u3001\u30c6\u30ec\u30d3\u306e\u3088\u3046\u306b\u300c\u3064\u3051\u308c\u3070\u4f55\u304b\u304c\u6d41\u308c\u3066\u3044\u308b\u300d\u4f53\u9a13\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002VOD\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u56de\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9078\u3076\u5fc5\u8981\u304c\u306a\u304f\u3001\u30ea\u30cb\u30a2\u578b\u306e\u7de8\u6210\u306b\u3088\u3063\u3066\u53d7\u52d5\u7684\u306b\u8996\u8074\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u6b21\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u904e\u53bb\u306e\u30c9\u30e9\u30de\u3084\u6620\u753b\u306e\u30e9\u30a4\u30d6\u30e9\u30ea\u3002<br>\u30a2\u30cb\u30e1\u3084\u30ad\u30c3\u30ba\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u3002<br>\u30cb\u30e5\u30fc\u30b9\u3084\u5929\u6c17\u3002<br>\u30b9\u30dd\u30fc\u30c4\u30cf\u30a4\u30e9\u30a4\u30c8\u3002<br>\u97f3\u697d\u756a\u7d44\u3002<br>\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3002<br>\u5730\u57df\u60c5\u5831\u3002<br>\u5c02\u9580\u30b8\u30e3\u30f3\u30eb\u756a\u7d44\u3002<br>\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3084\u30af\u30ea\u30c3\u30d7\u96c6\u3002<\/p>\n\n\n\n<p>FAST\u304c\u6210\u9577\u3059\u308b\u80cc\u666f\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u3068\u4e8b\u696d\u8005\u5074\u306e\u4e21\u65b9\u306e\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u5074\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u8cbb\u7528\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u7121\u6599\u3067\u898b\u3089\u308c\u308b\u9078\u629e\u80a2\u3078\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u6708\u8907\u6570\u306eSVOD\u306b\u8ab2\u91d1\u3057\u7d9a\u3051\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7121\u6599\u3067\u6c17\u8efd\u306b\u898b\u3089\u308c\u308bFAST\u306f\u3001\u7279\u306b\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u3084\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u5165\u53e3\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e8b\u696d\u8005\u5074\u3067\u306f\u3001\u904e\u53bb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u518d\u6d3b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u5236\u4f5c\u6e08\u307f\u306e\u30e9\u30a4\u30d6\u30e9\u30ea\u3092\u30c1\u30e3\u30f3\u30cd\u30eb\u5316\u3057\u3001\u5e83\u544a\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002VOD\u3067\u306f\u691c\u7d22\u3055\u308c\u306b\u304f\u3044\u65e7\u4f5c\u3067\u3082\u3001FAST\u306e\u7de8\u6210\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u65b0\u3057\u3044\u8996\u8074\u6a5f\u4f1a\u3092\u4f5c\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001FAST\u306fOTT\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3082\u6301\u3061\u307e\u3059\u3002\u7121\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u63a5\u89e6\u3057\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092VOD\u3001\u6709\u6599\u4f1a\u54e1\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u7269\u8ca9\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u4f01\u753b\u3078\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306eFAST\u306f\u3001\u5358\u306a\u308b\u7121\u6599\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u7de8\u6210\u30d3\u30b8\u30cd\u30b9\u3078\u9032\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u6642\u9593\u5e2f\u306b\u3069\u306e\u756a\u7d44\u3092\u6d41\u3059\u3068\u8996\u8074\u6642\u9593\u304c\u4f38\u3073\u308b\u306e\u304b\u3002<br>\u3069\u306e\u30b8\u30e3\u30f3\u30eb\u304c\u5e83\u544a\u5358\u4fa1\u3092\u9ad8\u3081\u308b\u306e\u304b\u3002<br>\u3069\u306e\u756a\u7d44\u306e\u5f8c\u306b\u96e2\u8131\u304c\u8d77\u304d\u308b\u306e\u304b\u3002<br>\u3069\u306e\u5730\u57df\u3067\u3069\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u5f37\u3044\u306e\u304b\u3002<br>\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u3078\u8a98\u5c0e\u3067\u304d\u308b\u306e\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3057\u306a\u304c\u3089\u3001FAST\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u7de8\u6210\u3068\u5e83\u544a\u3092\u6700\u9069\u5316\u3059\u308b\u6642\u4ee3\u306b\u306a\u308a\u307e\u3059\u30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class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4-1024x576.jpeg\" alt=\"2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u4e88\u6e2c\" class=\"wp-image-9822\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4-1024x576.jpeg 1024w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4-300x169.jpeg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4-768x432.jpeg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4-1536x864.jpeg 1536w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-4.jpeg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI%E3%81%AE%E5%BD%B1%E9%9F%BF\"><\/span><strong>AI\u306e\u5f71\u97ff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI\u306f\u30012026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u3092\u6839\u672c\u304b\u3089\u5909\u3048\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067AI\u306f\u3001\u4e3b\u306b\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u691c\u7d22\u88dc\u52a9\u306e\u9818\u57df\u3067\u4f7f\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u5f8c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u7de8\u96c6\u3001\u7ffb\u8a33\u3001\u5b57\u5e55\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u751f\u6210\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u5236\u4f5c\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u7de8\u6210\u3001\u53ce\u76ca\u4e88\u6e2c\u307e\u3067\u3001OTT\u4e8b\u696d\u306e\u3042\u3089\u3086\u308b\u9818\u57df\u306b\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Qvest\u306e\u300cTV &amp; OTT Trend Analysis 2026\u300d\u3067\u306f\u3001AI\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u5236\u4f5c\u30fb\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u914d\u4fe1\u3092\u53ef\u80fd\u306b\u3059\u308b\u6280\u8853\u3001AVOD\u30fbFAST\u306e\u6210\u9577\u3001\u30d0\u30f3\u30c9\u30eb\u578b\u914d\u4fe1\u306a\u3069\u304c\u4eca\u5f8c\u306e\u91cd\u8981\u30c6\u30fc\u30de\u3068\u3057\u3066\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u8a18\u4e8b\uff1ahttps:\/\/www.qvest.com\/en\/insights\/tv-ott-trend-analysis-2026<\/p>\n\n\n\n<p>AI\u306e\u5f71\u97ff\u306f\u3001\u5927\u304d\u304f5\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001\u5236\u4f5c\u52b9\u7387\u306e\u5411\u4e0a\u3067\u3059\u3002AI\u306f\u3001\u4f01\u753b\u6848\u306e\u6574\u7406\u3001\u53f0\u672c\u88dc\u52a9\u3001\u7ffb\u8a33\u3001\u5b57\u5e55\u751f\u6210\u3001\u97f3\u58f0\u8a8d\u8b58\u3001\u6620\u50cf\u8981\u7d04\u3001\u30b7\u30e7\u30fc\u30c8\u30af\u30ea\u30c3\u30d7\u751f\u6210\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u4f5c\u6210\u306a\u3069\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5236\u4f5c\u30c1\u30fc\u30e0\u306f\u5358\u7d14\u4f5c\u696d\u3092\u6e1b\u3089\u3057\u3001\u3088\u308a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u9ad8\u901f\u5316\u3067\u3059\u3002\u6d77\u5916\u5c55\u958b\u3067\u306f\u3001\u5b57\u5e55\u3001\u5439\u66ff\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u6587\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7d20\u6750\u306e\u591a\u8a00\u8a9e\u5316\u304c\u91cd\u8981\u3067\u3059\u3002AI\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u30b9\u30d4\u30fc\u30c9\u3068\u30b3\u30b9\u30c8\u52b9\u7387\u3092\u5927\u304d\u304f\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u306b\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u751f\u6210\u3067\u3059\u3002OTT\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u898b\u6027\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30b8\u30e3\u30f3\u30eb\u3001\u51fa\u6f14\u8005\u3001\u30c6\u30fc\u30de\u3001\u611f\u60c5\u3001\u30b7\u30fc\u30f3\u3001\u5bfe\u8c61\u5e74\u9f62\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u306e\u30e1\u30bf\u30c7\u30fc\u30bf\u304c\u6574\u5099\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u691c\u7d22\u3084\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u7cbe\u5ea6\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002AI\u306f\u6620\u50cf\u3084\u97f3\u58f0\u3092\u89e3\u6790\u3057\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u751f\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u81a8\u5927\u306a\u30e9\u30a4\u30d6\u30e9\u30ea\u306e\u6d3b\u7528\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u56db\u306b\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\u5c65\u6b74\u3001\u691c\u7d22\u884c\u52d5\u3001\u8996\u8074\u6642\u9593\u5e2f\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u5b8c\u8d70\u7387\u3001\u96e2\u8131\u7387\u306a\u3069\u3092\u3082\u3068\u306b\u3001AI\u304c\u500b\u4eba\u3054\u3068\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u6848\u3057\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u4e26\u3073\u9806\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u3001\u901a\u77e5\u6587\u3001\u5e83\u544a\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u7de8\u6210\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u5909\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e94\u306b\u3001\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\u3067\u3059\u3002AI\u306f\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u3069\u306e\u5e83\u544a\u3092\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3059\u3079\u304d\u304b\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u4ed8\u304d\u30d7\u30e9\u30f3\u3084FAST\u304c\u62e1\u5927\u3059\u308b\u307b\u3069\u3001AI\u306b\u3088\u308b\u5e83\u544a\u6700\u9069\u5316\u306e\u4fa1\u5024\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002IAB\u306e2025\u5e74\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u30d0\u30a4\u30e4\u30fc\u306e86\uff05\u304c\u751f\u6210AI\u3092\u52d5\u753b\u5e83\u544a\u5236\u4f5c\u306b\u5229\u7528\u3001\u307e\u305f\u306f\u5229\u7528\u4e88\u5b9a\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u8a18\u4e8b\uff1ahttps:\/\/www.iab.org.nz\/news-resources\/iab-u.s.-2025-digital-video-ad-spend-strategy-report-1<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001AI\u306e\u6d3b\u7528\u306b\u306f\u6ce8\u610f\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3001\u8457\u4f5c\u6a29\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3078\u306e\u9084\u5143\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3001\u30d5\u30a7\u30a4\u30af\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u771f\u6b63\u6027\u306e\u554f\u984c\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u4eca\u5f8c\u306eOTT\u4e8b\u696d\u8005\u306b\u306f\u3001AI\u3092\u6d3b\u7528\u3059\u308b\u529b\u3060\u3051\u3067\u306a\u304f\u3001AI\u306e\u4f7f\u3044\u65b9\u3092\u7ba1\u7406\u3059\u308b\u30ac\u30d0\u30ca\u30f3\u30b9\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u30012026\u5e74\u4ee5\u964d\u306e\u7af6\u4e89\u306f\u300cAI\u3092\u4f7f\u3046\u304b\u3069\u3046\u304b\u300d\u3067\u306f\u306a\u304f\u3001<strong>AI\u3092\u3069\u306e\u696d\u52d9\u306b\u4f7f\u3044\u3001\u3069\u306e\u90e8\u5206\u3067\u4eba\u9593\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6d3b\u304b\u3059\u304b<\/strong>\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E4%BD%93%E9%A8%93%E3%81%AE%E5%A4%89%E5%8C%96\"><\/span><strong>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5909\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u3001\u52d5\u753b\u914d\u4fe1\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306eOTT\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u57fa\u672c\u7684\u306b\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u958b\u304f\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a2\u3059\u300d\u300c\u518d\u751f\u3059\u308b\u300d\u3068\u3044\u3046\u4f53\u9a13\u304c\u4e2d\u5fc3\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u5f8c\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30eb\u3067\u3001\u3088\u308a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u3001\u3088\u308a\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u4f53\u9a13\u3078\u9032\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306e\u5909\u5316\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u9ad8\u5ea6\u5316\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306f\u3001\u300c\u3042\u306a\u305f\u304c\u898b\u305f\u4f5c\u54c1\u306b\u4f3c\u305f\u4f5c\u54c1\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u300d\u3068\u3044\u3046\u30ec\u30d9\u30eb\u304c\u4e2d\u5fc3\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u5f8c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\u6587\u8108\u3092\u3088\u308a\u7d30\u304b\u304f\u7406\u89e3\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5e73\u65e5\u306e\u591c\u306b\u77ed\u3044\u52d5\u753b\u3092\u898b\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u3002<br>\u30fb\u9031\u672b\u306b\u6620\u753b\u3092\u3058\u3063\u304f\u308a\u898b\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u3002<br>\u30fb\u901a\u52e4\u4e2d\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30cb\u30e5\u30fc\u30b9\u3092\u898b\u308b\u30e6\u30fc\u30b6\u30fc\u3002<br>\u30fb\u5b50\u3069\u3082\u3068\u4e00\u7dd2\u306b\u30c6\u30ec\u30d3\u3067\u30a2\u30cb\u30e1\u3092\u898b\u308b\u30e6\u30fc\u30b6\u30fc\u3002<br>\u30fb\u7121\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u6709\u6599\u4f5c\u54c1\u3078\u79fb\u884c\u3057\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3001\u901a\u77e5\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u7de8\u6210\u3001\u5e83\u544a\u304c\u5909\u308f\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u3001\u7c73\u56fd\u306eGray Media\u306f\u3001Google Cloud\u306eAI\u57fa\u76e4\u3068Quickplay\u306e\u6280\u8853\u3092\u6d3b\u7528\u3057\u30012026\u5e741\u6708\u304b\u3089\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u578b\u306e\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3059\u308b\u8a08\u753b\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u30b5\u30fc\u30d3\u30b9\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u4f7f\u3044\u3001\u30c7\u30d0\u30a4\u30b9\u6a2a\u65ad\u3067\u500b\u5225\u6700\u9069\u5316\u3055\u308c\u305f\u8996\u8074\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306e\u5909\u5316\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u5316\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u52d5\u753b\u8996\u8074\u306f\u3001\u57fa\u672c\u7684\u306b\u53d7\u52d5\u7684\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u5f8c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9078\u629e\u3057\u3001\u53c2\u52a0\u3057\u3001\u8cfc\u8cb7\u3057\u3001\u6295\u7968\u3057\u3001\u30b3\u30e1\u30f3\u30c8\u3057\u3001\u30e9\u30a4\u30d6\u3067\u53cd\u5fdc\u3059\u308b\u4f53\u9a13\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30dd\u30fc\u30c4\u914d\u4fe1\u3067\u306f\u3001\u8907\u6570\u30ab\u30e1\u30e9\u30a2\u30f3\u30b0\u30eb\u306e\u9078\u629e\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u8868\u793a\u3001\u30cf\u30a4\u30e9\u30a4\u30c8\u306e\u5373\u6642\u518d\u751f\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u97f3\u697d\u30e9\u30a4\u30d6\u3067\u306f\u3001\u9650\u5b9a\u30b0\u30c3\u30ba\u8cfc\u5165\u3001\u6295\u3052\u92ad\u3001\u30d5\u30a1\u30f3\u6295\u7968\u3001\u821e\u53f0\u88cf\u6620\u50cf\u3078\u306e\u5207\u308a\u66ff\u3048\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u6559\u80b2\u52d5\u753b\u3067\u306f\u3001\u30af\u30a4\u30ba\u3001\u9032\u6357\u7ba1\u7406\u3001AI\u30c1\u30e5\u30fc\u30bf\u30fc\u3068\u306e\u5bfe\u8a71\u304c\u7d44\u307f\u8fbc\u307e\u308c\u307e\u3059\u3002\u30c9\u30e9\u30de\u3084\u30d0\u30e9\u30a8\u30c6\u30a3\u3067\u306f\u3001\u8996\u8074\u8005\u53c2\u52a0\u578b\u306e\u4f01\u753b\u304c\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u306e\u5909\u5316\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u3068\u30b7\u30e7\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u5316\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u82e5\u5e74\u5c64\u306f\u3001\u9577\u5c3a\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u306a\u304f\u3001\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3001\u5207\u308a\u629c\u304d\u3001\u30e9\u30a4\u30d6\u3001SNS\u9023\u52d5\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u65e5\u5e38\u7684\u306b\u6d88\u8cbb\u3057\u3066\u3044\u307e\u3059\u3002Deloitte\u306e2025\u5e74Digital Media Trends\u3067\u3082\u3001\u52d5\u753b\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3001UGC\u3001\u9ad8\u5ea6\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u5e83\u544a\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u8a18\u4e8b\uff1ahttps:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/digital-media-trends-consumption-habits-survey\/2025.html<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"956\" height=\"1024\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-2-956x1024.jpeg\" alt=\"2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u4e88\u6e2c\" class=\"wp-image-9810\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-2-956x1024.jpeg 956w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-2-280x300.jpeg 280w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-2-768x823.jpeg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-2.jpeg 1024w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<p>OTT\u4e8b\u696d\u8005\u306f\u3001\u5f93\u6765\u578b\u306e\u9577\u5c3aVOD\u3060\u3051\u3067\u306a\u304f\u3001\u77ed\u5c3a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30af\u30ea\u30c3\u30d7\u3001\u30e9\u30a4\u30d6\u3001SNS\u9023\u643a\u3001\u7e26\u578b\u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u901a\u77e5\u3092\u542b\u3081\u305f\u4f53\u9a13\u8a2d\u8a08\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u56db\u306e\u5909\u5316\u306f\u3001\u30c6\u30ec\u30d3\u56de\u5e30\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u30b9\u30de\u30fc\u30c8TV\u3084CTV\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u30ea\u30d3\u30f3\u30b0\u30eb\u30fc\u30e0\u3067\u306e\u52d5\u753b\u8996\u8074\u3082\u518d\u3073\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u767a\u898b\u3057\u3001\u30c6\u30ec\u30d3\u3067\u8996\u8074\u3059\u308b\u3002SNS\u3067\u8a71\u984c\u3092\u77e5\u308a\u3001OTT\u30a2\u30d7\u30ea\u3067\u672c\u7de8\u3092\u898b\u308b\u3002FAST\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u30c6\u30ec\u30d3\u306e\u3088\u3046\u306b\u6d41\u3057\u898b\u3059\u308b\u3002\u3053\u3046\u3057\u305f\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u4f53\u9a13\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u30012026\u5e74\u4ee5\u964d\u306eOTT\u4f53\u9a13\u306f\u3001\u5358\u4e00\u30c7\u30d0\u30a4\u30b9\u3001\u5358\u4e00\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5358\u4e00\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u306f\u8a2d\u8a08\u3067\u304d\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u52d5\u7dda\u5168\u4f53\u3092\u898b\u3066\u3001\u52d5\u753b\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%8E%E7%9B%8A%E3%83%A2%E3%83%87%E3%83%AB%E3%81%AE%E9%80%B2%E5%8C%96\"><\/span><strong>\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u9032\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u3001\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u3055\u3089\u306b\u591a\u69d8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u591a\u304f\u306eOTT\u30b5\u30fc\u30d3\u30b9\u306f\u3001SVOD\u3092\u4e2d\u5fc3\u306b\u6210\u9577\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6708\u984d\u8ab2\u91d1\u306b\u3088\u3063\u3066\u5b89\u5b9a\u53ce\u76ca\u3092\u5f97\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308a\u3001\u5236\u4f5c\u8cbb\u304c\u9ad8\u9a30\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30d6\u30b9\u30af\u75b2\u308c\u304c\u9032\u3080\u4e2d\u3067\u3001SVOD\u3060\u3051\u306b\u4f9d\u5b58\u3059\u308b\u30e2\u30c7\u30eb\u306f\u9650\u754c\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306e\u4e3b\u6d41\u306f\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7d44\u307f\u5408\u308f\u305b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbSVOD\uff1a\u6708\u984d\u8ab2\u91d1\u306b\u3088\u308b\u5b89\u5b9a\u53ce\u76ca\u3002<br>\u30fbAVOD\uff1a\u7121\u6599\u8996\u8074\u3068\u5e83\u544a\u53ce\u76ca\u3002<br>\u30fbFAST\uff1a\u7121\u6599\u5e83\u544a\u578b\u30ea\u30cb\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3002<br>\u30fbTVOD\uff1a\u4f5c\u54c1\u3054\u3068\u306e\u90fd\u5ea6\u8ab2\u91d1\u3002<br>\u30fb\u30b9\u30dd\u30f3\u30b5\u30fc\uff1a\u30d6\u30e9\u30f3\u30c9\u30bf\u30a4\u30a2\u30c3\u30d7\u3084\u756a\u7d44\u63d0\u4f9b\u3002<br>\u30fbEC\uff1a\u30b0\u30c3\u30ba\u3001\u30c1\u30b1\u30c3\u30c8\u3001\u95a2\u9023\u5546\u54c1\u306e\u8ca9\u58f2\u3002<br>\u30fb\u30e9\u30a4\u30d6\u914d\u4fe1\uff1a\u30a4\u30d9\u30f3\u30c8\u3001\u30b9\u30dd\u30fc\u30c4\u3001\u97f3\u697d\u3001\u30bb\u30df\u30ca\u30fc\u3002<br>\u30fb\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\uff1a\u4f1a\u54e1\u7279\u5178\u3001\u9650\u5b9a\u914d\u4fe1\u3001\u30d5\u30a1\u30f3\u30af\u30e9\u30d6\u3002<br>\u30fbB2B\u914d\u4fe1\uff1a\u6559\u80b2\u3001\u793e\u5185\u7814\u4fee\u3001\u696d\u754c\u7279\u5316\u578b\u914d\u4fe1\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304b\u3089\u306eOTT\u4f01\u696d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u6700\u9069\u306a\u53ce\u76ca\u5c0e\u7dda\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u306fFAST\u3084AVOD\u3067\u7121\u6599\u8996\u8074\u3092\u63d0\u4f9b\u3057\u3001\u8996\u8074\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u8208\u5473\u95a2\u5fc3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u4e2d\u7a0b\u5ea6\u306e\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30e1\u30fc\u30eb\u901a\u77e5\u3092\u4fc3\u3057\u307e\u3059\u3002\u5f37\u3044\u30d5\u30a1\u30f3\u306b\u306f\u3001SVOD\u3001TVOD\u3001\u9650\u5b9a\u30e9\u30a4\u30d6\u3001\u30b0\u30c3\u30ba\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u4e00\u5f8b\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u71b1\u91cf\u306b\u5fdc\u3058\u3066\u6bb5\u968e\u7684\u306b\u8a2d\u8a08\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u30e2\u30c7\u30eb\u3082\u9032\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u5e83\u544a\u306f\u3001\u5358\u306b\u52d5\u753b\u306e\u524d\u5f8c\u3084\u9014\u4e2d\u306b\u6d41\u3059\u3082\u306e\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u3044\u3082\u306e\u3067\u3057\u305f\u3002\u3057\u304b\u3057OTT\u30fbCTV\u5e83\u544a\u3067\u306f\u3001\u8996\u8074\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6587\u8108\u3001\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u6642\u9593\u5e2f\u3001\u5730\u57df\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u5e83\u544a\u4e3b\u306f\u5358\u306a\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u6210\u679c\u3084\u900f\u660e\u6027\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002IAS\u304c2026\u5e74\u306b\u5411\u3051\u3066CTV\u5e83\u544a\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u6e2c\u5b9a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u767a\u8868\u3057\u305f\u3053\u3068\u3082\u3001OTT\u5e83\u544a\u5e02\u5834\u3067\u6e2c\u5b9a\u30fb\u691c\u8a3c\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>20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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BC%81%E6%A5%AD%E3%81%8C%E5%82%99%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8D%E3%81%93%E3%81%A8\"><\/span><strong>\u4f01\u696d\u304c\u5099\u3048\u308b\u3079\u304d\u3053\u3068<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306b\u5099\u3048\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u4f55\u3092\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001OTT\u3092\u5358\u306a\u308b\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u57fa\u76e4\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52d5\u753b\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3066\u898b\u305b\u308b\u3060\u3051\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u304b\u3089\u5fc5\u8981\u306a\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u3001\u30e6\u30fc\u30b6\u30fc\u7ba1\u7406\u3001\u8996\u8074\u30c7\u30fc\u30bf\u3001\u5e83\u544a\u3001\u8ab2\u91d1\u3001FAST\u3001VOD\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u30de\u30eb\u30c1\u30c7\u30d0\u30a4\u30b9\u914d\u4fe1\u3092\u7d71\u5408\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001FAST\u3092\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u904e\u53bb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u591a\u304f\u6301\u3064\u4f01\u696d\u306f\u3001FAST\u306b\u3088\u3063\u3066\u65b0\u305f\u306a\u53ce\u76ca\u6a5f\u4f1a\u3092\u4f5c\u308c\u307e\u3059\u3002\u30e9\u30a4\u30d6\u30e9\u30ea\u3092\u30b8\u30e3\u30f3\u30eb\u5225\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u3001\u5730\u57df\u5225\u306b\u30c1\u30e3\u30f3\u30cd\u30eb\u5316\u3057\u3001\u5e83\u544a\u53ce\u76ca\u3068\u30e6\u30fc\u30b6\u30fc\u63a5\u70b9\u3092\u4f5c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u306b\u3001AI\u6d3b\u7528\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>AI\u306f\u4e00\u6c17\u306b\u3059\u3079\u3066\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u5b57\u5e55\u751f\u6210\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u751f\u6210\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u6700\u9069\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u8981\u7d04\u3001\u5e83\u544a\u904b\u7528\u306a\u3069\u3001\u52b9\u679c\u304c\u898b\u3048\u3084\u3059\u3044\u9818\u57df\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u56db\u306b\u3001\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8996\u8074\u30c7\u30fc\u30bf\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u3001\u8ab2\u91d1\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30e1\u30bf\u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u3068\u3001AI\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3082\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u3001\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3001\u3069\u306eKPI\u3092\u898b\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e94\u306b\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>SVOD\u3060\u3051\u3001AVOD\u3060\u3051\u3067\u306f\u306a\u304f\u3001FAST\u3001TVOD\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u3001EC\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u306e\u5b89\u5b9a\u6027\u3068\u6210\u9577\u6027\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u516d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>OTT\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u3084\u3059\u3055\u3001\u518d\u751f\u54c1\u8cea\u3001\u691c\u7d22\u6027\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u30b5\u30e0\u30cd\u30a4\u30eb\u3001\u5e83\u544a\u4f53\u9a13\u3001\u6c7a\u6e08\u5c0e\u7dda\u3001\u901a\u77e5\u8a2d\u8a08\u304c\u3059\u3079\u3066\u53ce\u76ca\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\u6280\u8853\u54c1\u8cea\u3068UX\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e03\u306b\u3001\u6d77\u5916\u5c55\u958b\u3092\u898b\u636e\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u3001\u65e5\u672c\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u696d\u306b\u3068\u3063\u3066\u6d77\u5916\u5e02\u5834\u306f\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002AI\u7ffb\u8a33\u3084\u5b57\u5e55\u751f\u6210\u3001OTT\u914d\u4fe1\u3001FAST\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30c7\u30f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class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5-1024x576.jpeg\" alt=\"2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u4e88\u6e2c\" class=\"wp-image-9826\" srcset=\"https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5-1024x576.jpeg 1024w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5-300x169.jpeg 300w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5-768x432.jpeg 768w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5-1536x864.jpeg 1536w, https:\/\/www.ottclouds.com\/wp-content\/uploads\/2026\/06\/\u52d5\u753b\u914d\u4fe1\u30d2\u3099\u30b7\u3099\u30cd\u30b9-2026-5.jpeg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span><strong>\u307e\u3068\u3081<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u8907\u96d1\u3067\u3001\u540c\u6642\u306b\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u6301\u3064\u5e02\u5834\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>FAST\u306f\u3001\u7121\u6599\u5e83\u544a\u578b\u306e\u8996\u8074\u4f53\u9a13\u3068\u3057\u3066\u62e1\u5927\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30d6\u30e9\u30ea\u306e\u518d\u53ce\u76ca\u5316\u3068\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u91cd\u8981\u306a\u624b\u6bb5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AI\u306f\u3001\u5236\u4f5c\u3001\u7ffb\u8a33\u3001\u30e1\u30bf\u30c7\u30fc\u30bf\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u5e83\u544a\u3001\u7de8\u6210\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u5909\u3048\u3001OTT\u4e8b\u696d\u306e\u52b9\u7387\u3068\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306f\u3001\u5358\u306a\u308bVOD\u8996\u8074\u304b\u3089\u3001\u500b\u5225\u6700\u9069\u5316\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u3001\u30b9\u30de\u30fc\u30c8TV\u3001\u30e9\u30a4\u30d6\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u542b\u3080\u7dcf\u5408\u4f53\u9a13\u3078\u9032\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u3001SVOD\u4e2d\u5fc3\u304b\u3089\u3001AVOD\u3001FAST\u3001TVOD\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u3001EC\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u3078\u79fb\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e10\u5e74\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u52d5\u753b\u3092\u914d\u4fe1\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001AI\u3067\u6700\u9069\u5316\u3057\u3001\u8907\u6570\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f01\u696d\u304c\u4eca\u5099\u3048\u308b\u3079\u304d\u3053\u3068\u306f\u660e\u78ba\u3067\u3059\u3002OTT\u3092\u4e8b\u696d\u57fa\u76e4\u3068\u3057\u3066\u6574\u5099\u3057\u3001FAST\u3092\u53ce\u76ca\u6226\u7565\u306b\u7d44\u307f\u8fbc\u307f\u3001AI\u3068\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CloudTV\u306f\u3001VOD\u3001FAST\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u5e83\u544a\u914d\u4fe1\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u3001\u30de\u30eb\u30c1\u30c7\u30d0\u30a4\u30b9\u5bfe\u5fdc\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u901a\u3058\u3066\u30012026\u5e74\u4ee5\u964d\u306e\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306b\u5fc5\u8981\u306a\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52d5\u753b\u914d\u4fe1\u306e\u672a\u6765\u306f\u3001\u5358\u306a\u308b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30c7\u30fc\u30bf\u3001AI\u3001\u5e83\u544a\u3001\u30d5\u30a1\u30f3\u4f53\u9a13\u304c\u4e00\u4f53\u5316\u3057\u305f\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>FAST\u30fbOTT\u30fbAI\u304c\u5909\u3048\u308b\u6b21\u306e10\u5e74\u306b\u5411\u3051\u3066\u3001\u4eca\u3053\u305d\u52d5\u753b\u914d\u4fe1\u30d3\u30b8\u30cd\u30b9\u306e\u69cb\u9020\u3092\u518d\u8a2d\u8a08\u3059\u308b\u6642\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u25b6 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